Thursday, Dec. 23, 2021

The Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s (Association of National Advertisers) Cross-Media Measurement (CMM) initiative.

The VAB and the 4A’s team with leading brands such as Unilever, P&G, General Motors,...

Monday, Dec. 13, 2021

Half of the marketers responding to a recent survey indicated that they ran advertising in the past year featuring identifiable LGBTQ+ casting, the ANA announced today.

The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said...

Monday, Dec. 6, 2021

“Diversity” is the ANA’s Marketing Word of the Year for 2021.

Since 2014, the ANA has surveyed its committee members to select the marketing word of the year. In choosing the word, the ANA staff identified a list of 12 final candidates. Members were then asked to cast their votes to...

Monday, Nov. 15, 2021

The ANA and Sustainable Brands have entered into a strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals.

The new initiative is also designed to build awareness and increased acceptance of global sustainability among chief marketing...

Thursday, Jun. 10, 2021

In late May, ANA issued a new report, “The Growth of Supplier Diversity,” that contained important findings that will likely impact the production industry in the near future.

A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/...

Thursday, Feb. 18, 2021

CALEB SLAIN CHRONICLES BLACK TEEN’S EVOLUTION
Directed by Caleb Slain of L.A.-based production house Superdoom, this short titled enough charts 10 years of optimism and unrest as lived by Nathan Nzanga, a Seattle-based Black youth who’s become a local icon as an...

Tuesday, Feb. 16, 2021

The COVID-19 pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.

A great majority of survey respondents (76 percent) currently do not allow business travel for their executives. Only 2.5 percent of respondents...

Tuesday, Nov. 17, 2020

ANA client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast there has been little headway made in improving ethnic diversity.

Those are the key findings in a new report from the ANA and the ANA’s Alliance for Inclusive and...

Friday, Aug. 7, 2020

DAVID MIAMI GOES FOR THE GUT IN ACTIVIA SPOT
This  “A-Z” campaign from agency DAVID Miami for Danone’s Activia probiotic yogurt illustrates the importance of your gut, and highlights all the ways it can affect how we feel, physically and emotionally. 

The campaign...

Thursday, Jul. 23, 2020

More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse Suppliers for Advertising and Marketing.” 

The list includes agencies, media, production, promotion, and research companies and follows an ANA report released in May, “The...

MySHOOT Company Profiles