Wednesday, May. 3, 2023

In-house ad agencies are no longer just a trend--they’re here to stay with 82 percent of ANA (Association of National Advertisers) members reporting that they now have an in-house agency compared to 78 percent in 2018, according to a new ANA study.

The study, “The Continued Rise of the In...

Monday, Apr. 10, 2023

There’s good news and bad news when it comes to marketers investing in diverse suppliers, according to a new ANA study.

The good news is that marketers increased their investment in diverse suppliers in 2022, and that trend is expected to continue into 2023. The bad news is that there’s a...

Thursday, Jan. 5, 2023

CALABASH, ASPCA TEAM ON ANIMATED CANINE PSA
As any dog owner knows, our beloved furry friends will eat anything, or will attempt to anyway. To protect man’s best friend, Chicago-based Calabash turned out this animation PSA for the American Society for the Prevention of...

Thursday, Nov. 10, 2022

DAVID SHANE GETS PROGRESSIVE WITH “CAT”
Progressive Insurance and creative agency Arnold Worldwide have been settling arguments this football season with their “Replay” campaign. In this latest spot, a couple wakes up to a cat licking the fruit bowl on their kitchen table....

Monday, Nov. 7, 2022

Ethnic and female representation among employees at ANA (Association of National Advertisers) member companies is the highest it’s been since the ANA began tracking DEI levels in 2018, according to a report conducted by the ANA and its Alliance for Inclusive and Multicultural Marketing (AIMM)....

Wednesday, Sep. 7, 2022

The ANA has issued new guidelines to help companies ensure that their efforts to improve the lives of their customers by embracing the tenets of purposeful marketing are authentically embedded in their organizations.

“6 Principles for Avoiding Purpose-Washing” was developed by the ANA...

Tuesday, Aug. 9, 2022

The ANA and the 4A’s have unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.

The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (...

Tuesday, May. 31, 2022

A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly improve growth prospects based on how each group views future opportunities and the importance of innovation.

That is one of the key findings in The Future of Marketing...

Monday, Mar. 21, 2022

A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new ANA (Association of National Advertisers) survey.

Conducted online during the week of March 14, the survey revealed that 71 percent of...

Wednesday, Mar. 16, 2022

Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative.

The companies have signed the #Engage Responsibly...

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