Saturday, June 23, 2018

ANA

Wednesday, Jun. 20, 2018

The Procter & Gamble Company (NYSE: PG) advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and...

Thursday, May. 31, 2018

The ANA (Association of National Advertisers) is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).

The move was approved today by the board of directors of each organization, subject to formal approval of the voting...

Tuesday, May. 29, 2018

The ANA (Association of National Advertisers) announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month.

The formal induction will be made during the 2018 ANA Masters of B2B...

Tuesday, Apr. 17, 2018

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) have launched the CMO Growth Council in partnership with the ANA’s CMO Masters Circle.

The CMO Growth Council will initially be comprised of 20 CMOs from some of the world’s biggest...

Friday, Mar. 30, 2018

The ANA (Association of National Advertisers) has issued a response to the Cambridge Analytica/Facebook controversy in which sensitive consumer data was compromised, if not outright exploited. The ANA statement expressed appreciation for “the responsible steps that Facebook has taken since the...

Wednesday, Mar. 28, 2018

Association of National Advertisers (ANA) client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.

Those are the findings of the ANA’s inaugural CMO “scorecard,” an...

Monday, Oct. 9, 2017

The AICE, the postproduction trade association, last week continued a mini-tradition of making an industry splash at the annual ANA (Association of National Advertisers) Masters of Marketing Conference in Orlando. AICE has distributed a unique conversation piece pertaining to agency in-house...

Saturday, Sep. 16, 2017

Six advertising trade groups--the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and Network Advertising Alliance--issued an open letter to the industry at large on Thursday (9/14), expressing their...

Wednesday, Aug. 9, 2017

Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers). 

The study leveraged the work of the ANA Production Transparency Task Force, which was launched in August 2016. The...

Monday, Oct. 10, 2016

The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.

The initiative is called the Alliance for Inclusive & Multicultural Marketing (AIMM...