Thursday, December 8, 2016

ANA

Monday, Oct. 10, 2016

The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.

The initiative is called the Alliance for Inclusive & Multicultural Marketing (AIMM...

Friday, Sep. 30, 2016

Facebook’s recent disclosure that it mistakenly overstated the average length of time users watched videos on the site is “troubling” to Bob Liodice, president and CEO of the ANA (Association of National Advertisers). Liodice’s ANA blog posting on Thursday (9/29) addressed the development,...

Monday, Sep. 12, 2016

Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.

The recommendations to be...

Tuesday, Aug. 9, 2016

The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency relations as they pertain to media transparency continues as Bob Liodice, CEO of the ANA, has responded to the 4A’s recent decision to reject the...

Monday, Aug. 1, 2016

While it urges transparency in media buying practices and the relationship between clients and agencies, the 4A’s (American Association of Advertising Agencies) disagrees with the ANA (Association of National Advertisers) as to how to best attain that goal. Last week Nancy Hill, president and...

Thursday, Jul. 21, 2016

Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.

A key...

Wednesday, Jun. 8, 2016

Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers). However, the 4A’s (American Association of...

Sunday, Apr. 3, 2016

Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) and the ANA-4A’s Joint Policy Committee on Broadcast Talent Union Relations (JPC) have reached a tentative agreement on successor television and radio commercials contracts, subject to approval by the SAG-AFTRA...

Wednesday, Oct. 15, 2014

AICE--the trade association with members spanning independent creative editorial, design, VFX, color grading and audio post houses--has issued a policy...