Friday, October 21, 2016
  • Thursday, May. 19, 2016
Sweet Rickey Launched Under Aegis of Lonborg, Cole, Burtnett
Vanessa Macedo Lonborg
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Sweet Rickey, a female-run production company, has opened in Boston with quarters located beneath sister editorial shop EDITBAR on historic Union Street. The new venture is headed by Vanessa Macedo Lonborg, a former broadcast producer at agency Hill Holliday, Boston. Phoebe Cole and Scott Burtnett serve as executive producers at Sweet Rickey. Cole is an ex-sr. producer at Arnold Worldwide, Boston, while Burtnett was a sr. producer at Element Productions, Boston.

Sweet Rickey’s directorial roster includes Marc Colucci, DeMane Davis, Max Esposito, Max Gutierrez and Brett Karley. Colucci and Davis were both with Element Productions. Esposito, Gutierrez and Karley were freelancing prior to coming aboard Sweet Rickey. The lineup of directors has fluency across all media platforms, equally at home turning out experiential content as well as traditional broadcast TV advertising.

“Sweet Rickey was designed to be a fresh force for inspiring work,” said Lonborg. “The mission here is equal parts creativity and open client communication--transparency to foster seamless execution from treatment through delivery.”

Central to the Sweet Rickey community are planned events and screenings to bring people together to explore creativity in various forms and expressions. “Our industry is notorious for ingenuity and artistry but we need opportunities to step outside of our daily roles and appreciate it,” added Lonborg. “Our goal is to keep fires burning and spark imagination.”

Also in the Sweet Rickey/EDITBAR family are color and finishing crafters via remote collaboration with Nice Shoes and artist-owned audio house Sound Lounge. Now, with Sweet Rickey, production and postproduction assistance will be offered under one roof. Services may be packaged to provide agility, consistency, and above all, artistry for any approach.