Tuesday, September 25, 2018
  • Friday, Feb. 10, 2017
Super Bowl: Unify, Diversity, Diversion

In an era of media fragmentation, the Super Bowl has increased in its value, delivering a rare opportunity to reach a mega audience—and the premium for that is on the rise, hitting a record $5 million on average for each :30 ad time slot. But as a shared experience, the Big Game is in some...

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