Sudden Impact: Seat Belt PSA Gets Real - New Ad Council/Transportation Dept. :30 Buckles Up Without Crash-Test Dummies.
Vince and Larry, the plastic crash-test dummies of past seat belt PSA efforts, have taken a backseat to live actors in the latest campaign for the Transportation Dept. and the Ad Council out of Leo Burnett Co., Chicago. The new PSA takes a realistic tack to pound home its...
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