Monday, October 24, 2016
  • Wednesday, Aug. 1, 2012
Strong Viewership Has NBC Revising Its Olympics Forecast From A Financial Loss To Breaking Even
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Viewer excitement about the Olympics is translating into gold for NBC: The broadcaster now expects to break even on the London Games rather than take a loss.

"We are way ahead of where we thought we'd be," NBCUniversal CEO Steve Burke said Wednesday.

Covering the Olympics...

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