Friday, January 19, 2018
  • Friday, Mar. 24, 2017
Street Talk for March 24, 2017
Drew Lightfoot

Film and animation production company Not To Scale has added multi-disciplinary director Drew Lightfoot for representation in the U.S. and U.K./Europe. The Canadian craftsman, director and animator has experience working across commercials, music videos, TV shows and feature films. Lightfoot’s career in stop motion animation kicked off at the age of 17 when he went to New Zealand to work on an animated TV show before moving on to commercials in Australia, Canada and the U.S. After studying classical animation and dipping his toe into directing, Lightfoot was hired as lead animator on Tim Burton’s Corpse Bride in London. This led to animation directing work for U.K. directors Dougal Wilson, Frank Budgen and Johnny Green on major campaigns including Big Yellow Tide and Sony Bravia’s "Play-Doh Bunnies," which both won pencils at D&AD. Following these high-profile endeavors, Lightfoot naturally migrated to directing himself, helming commercials for the likes of Volkswagen, PlayStation, Orange, Bud Light, Toyota, Maynards and Virgin Mobile, as well as a wide range of music videos. He became adept at meshing live action and animation....

Former Saatchi and Grey creative director Pat Giles and his longtime copywriting partner Amy Giles have teamed to form Danger Pigeon, which they bill as being the very first "character agency," focusing on clients with iconic characters, or on brands looking to develop their "character." Giles led creative assignments for such ad icons over the years as: Lucky the Leprechaun, My Little Pony, McGruff the Crime Dog, TRIX Rabbit, Sonny the Cuckoo Bird, The Pillsbury Doughboy, Count Chocula, and The Green Giant.  With clients including General Mills, Blip Toys, Girl Scouts of America, Sesame Workshop, Vayner Media, and Portfolio Animation, Danger Pigeon works with other creative agencies in addition to their own client roster, bringing a specialized expertise to their assignments....

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