Thursday, December 14, 2017
  • Friday, Feb. 26, 2016
Street Talk for February 26, 2016
Joey Reyes of Music and Strategy (MAS)

Content creation studio Wayfarer has opened its doors in Los Angeles. Co-founded by CEO Justin Baldoni, the star of CW series Jane the Virgin, and Ahmed Musiol, its president and head of the commercial division, Wayfarer launches on the heels of the studio’s motivational, touching short film Dear Maiya for Wells Fargo which stars Baldoni. Wayfarer has now blossomed from a budding digital branded development house to a full-fledged content operation with directors including Baldoni and Todd Kellstein. The latter helmed the documentary Buffalo Girls, a story centered on a pair of eight-year-old girls who engage in professional Muay Thai boxing in Thailand. Wayfarer is represented nationally by Nikki Weiss & Co....

New York City-based editorial/post-production company Uppercut--under the aegis of owner/editor Micah Scarpelli--has secured Stefanie Bassett as executive producer. With over a decade’s worth of industry experience in postproduction, business development and sales, Bassett has collaborated with agencies including McCann, Mother, mcgarrybowen, 360i and Hill Holliday, brands such as Chevron, Cadillac and Maybelline. Her credits include serving as EP on “Stare,” a powerful Breast Cancer Awareness PSA....

Bicoastal music services company Music And Strategy (MAS) has added Joey Reyes as senior producer. An accomplished advertising music producer with over 15 years of experience on both the agency and production sides, Reyes honed his craft early on at the likes of FCB and Lowe before shifting into composing and producing at music houses including stimmung, Nylon Studios and most recently, Amber Music. During this span, Reyes has worked with a wide variety of clients including Coca-Cola, Sprite, Kraft/Nabisco, Google, Verizon, Levi’s, Gap, AT&T and Mercedes-Benz....

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