Tuesday, September 27, 2016
  • Friday, Feb. 25, 2000
Streaming Into Spot Industry's Consciousness

As soon as the initial spot in the package broke, everyone knew the stakes had been raised. Conceived by Portland, Ore.-based Wieden & Kennedy (W&K), "whatever.Nike.com" had garnered industry billing as being the first ad campaign that started on TV and ended on the Internet (SHOOT, 1/28...

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