Saturday, October 1, 2016
  • Friday, May. 21, 1999
Star Wars Tie-In Ads Break Nationwide

Consumer interest-not advertising-steered much of the anticipation for George Lucas' Star Wars Episode I: The Phantom Menace prior to its May 19 release. Star Wars mania hit dizzying heights last week, making headlines as ticket sales began and merchandise continued to pour into stores.

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