Friday, October 21, 2016
  • Wednesday, May. 23, 2007
Sprite Zero Viral Films Propel Nordic Campaign
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To promote the launch of Sprite Zero, a sugar-free beverage produced by The Coca-Cola Company, in the Nordic region, the company is running viral videos as a key component in a campaign that avoids TV.
    "Unlike Coke, it's a bit more below the radar," said Lasse Hinke, an art director at...

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