• Friday, Jun. 30, 1995
Spotlight: Creative Credits Brothers Quay Offer Upside-Down Perspective On Slurpee

MTV Viewers Get A Contortionist's View Of "Brain Freeze."

CHICAGO-The creative assignment from J. Walter Thompson (JWT) here was to chill out the "brain freeze" concept, which the agency devised in 1993 for the popular 7-Eleven refreshment Slurpee and make it MTV cool. The...

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