SPECIAL REPORT: WEST COAST CREATIVE VOICE_ Driving Desire
The concept of a car inspiring a passion for driving is not a particularly original idea—in fact, it's as well traveled as a 1973 El Dorado. But a recent campaign for the newly redesigned Nissan Maxima out of TBWA/Chiat/Day, Los Angeles, gives the idea a new twist. The new package, comprising...
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