Saturday, February 24, 2018
  • Friday, May. 2, 2003
SPECIAL REPORT: WEST COAST CREATIVE VOICE_ Driving Desire

The concept of a car inspiring a passion for driving is not a particularly original idea—in fact, it's as well traveled as a 1973 El Dorado. But a recent campaign for the newly redesigned Nissan Maxima out of TBWA/Chiat/Day, Los Angeles, gives the idea a new twist. The new package, comprising...

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