Sunday, September 25, 2016
  • Friday, Jul. 14, 2000
SPECIAL REPORT: TOP REGIONAL AGENCIES_ Marching Up: McKinney & Silver takes to the road for Audi.

Back in '93, McKinney & Silver, Raleigh, N.C., faced a formidable challenge: getting consumers to trust Audi again. The automobile company was in dire straits at the time, because of an '86 60 Minutes report, which claimed that the Audi 5000's allegedly faulty brake system caused dangerous "...

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