Thursday, February 22, 2018
  • Friday, Feb. 21, 2003
SPECIAL REPORT: TOP HISPANIC ADVERTISING AGENCIES_ New Wave

A few years ago, it was believed by many that much of the advertising aimed at the U.S. Hispanic market lacked creativity. Paco Olavarrieta, chief creative director at The Vidal Partnership, New York, hopes his shop's innovative creative helps to change that perception.

"The past...

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