Friday, February 23, 2018
  • Friday, Apr. 4, 2003
SPECIAL REPORT: STOCK FOOTAGE & MUSIC LIBRARIES_ Listen Up

Basically, there are two ways to score a spot: commission a composer or music house to write an original track, or license existing material. Examples of the latter would include branding a car with a hit tune or using an up-and-coming band to imbue a soft drink with a sense of edge. Then there'...

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