Sunday, February 18, 2018
  • Friday, Sep. 5, 2003
SPECIAL REPORT: EAST COAST CREATIVE VOICE_ Truck Wars

The rivalry goes back quite a time, but it never gets nasty," says Bill Bruce, executive VP/executive creative director at BBDO New York. Bruce is referring to the competition between Pepsi and Coca-Cola, which spans back through the Pepsi Challenge commercials of the 1980s and began at the turn...

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