Friday, September 30, 2016
  • Friday, Mar. 23, 2001
SPECIAL REPORT: DIRECTORS_ Pucho Mentasti

For most commercial directors, it's all about the casting. Or the effects. Or the story. But for Pucho Mentasti, a South American director, it's all about the audience. For him, it's all about creating a commercial that will pull his viewers' heartstrings, like "Pregnant" for Telecom; or will...

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