• Friday, Oct. 18, 2002
SPECIAL REPORT : DIRECTORS : FALL EDITION Rob Pritts

A couple of times, I've tried to do serious [commercials]," says Rob Pritts, who directs commercials out of Backyard Productions, Venice, Calif. "They usually wind up being funny when they're not supposed to be."

Pritts needn't worry about having to be serious. His flair for comedy has...

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