Sunday, September 25, 2016
  • Friday, Aug. 4, 2000
SPECIAL REPORT: COMEDY ADVERTISING_ Survivor Techniques: BC&P gears comedic Reebok campaign to hit reality show.

Whether the American TV viewing audience will be sated with reality-based shows is now a question for programmers to consider, but Survivor, airing on CBS, is undeniably the summer's television event.

The premise, real people trying to outlast the others while marooned on a remote island...

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