Wednesday, February 21, 2018
  • Friday, Dec. 5, 2003
SPECIAL REPORT: AGENCY OF THE YEAR_ Let's Motor

When Crispin Porter + Bogusky (CP+B), Miami, took on the re-introduction of the Mini Cooper—a BMW product long popular in England and the rest of Europe—to American consumers, its creative team faced a real quandary: the campaign was meant to address an extensive list of objectives, but lacked...

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