Monday, February 19, 2018
  • Friday, Dec. 6, 2002
SPECIAL REPORT: AGENCY OF THE YEAR_ Drink Up

It's clear that Pepsi occupies a special place on BBDO New York's impressive roster of clients—the account has been with the agency since 1960, which is a remarkably long time in the ever-changing world of advertising.

For BBDO, the account presents different challenges than it did four...

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