Sunday, September 25, 2016
  • Friday, Aug. 24, 2001
SPECIAL REPORT: AGENCY PRODUCERS_ Seeing Double

What we ended up doing was making tiny movies, that in tone and tact, became a metaphor for the kind of viewers that watch PBS," says Mark Sitley, director of broadcast production at Fallon, Minneapolis. Sitley is referring to two very successful Public Broadcasting System (PBS) ads, "Light" and...

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