Thursday, September 20, 2018
  • Friday, Aug. 23, 2002
SPECIAL REPORT: AGENCY PRODUCERS_ Changing Roles

Advertising has been chipping away at the line between art and commerce for years. In an effort to reach an increasingly fragmented audience, agencies and advertisers are turning to advertiser-supported content, or advertainment, in which an advertiser sponsors filmmaking, without a hard sell of...

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