Sunday, February 25, 2018
  • Friday, Sep. 26, 2003
SPECIAL REPORT: AGENCY MUSIC PRODUCERS_What Next?

While no one can give an exact percentage, agency music producers concur that licensed music has grown to be a big part of the creative mix, offering an increasingly viable alternative to the tradition of commissioning ori-ginal music production for commercials. What they also agree on is that...

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