Tuesday, September 27, 2016
  • Friday, Sep. 22, 2000
SPECIAL REPORT: AGENCY CREATIVE_ In The Jeans: Chuck McBride is back with Levi's.

During his brief tenure as group creative director at FCB, San Francisco, Chuck McBride met with a young director who had flown up from Los Angeles to pitch his ideas for a Levi's spot. "It was back when they were doing '501 Reasons,' and they wanted to do a girls' spot for that campaign,"...

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