Saturday, December 10, 2016
  • Wednesday, Aug. 15, 2007
Social Networking On Adidas MySpace Page Spurs Purchase Intent More Than Display Ads
  • EL DORADO HILLS, Calif.
  • --

A MySpace member downloads an Adidas skin off a custom community page and places it on her profile page. It sounds like a casual activity, but it actually contributes to Adidas marketing because anyone who passes through the page sees the branded background, which influences purchase intent....

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