Friday, October 21, 2016
  • Monday, Nov. 17, 2008
Slings And Arrows: Online Backlash Ends Motrin Ad
  • Trenton, NJ (AP)
  • --

Can a tongue-in-cheek ad for a popular pain reliever backfire and turn into a huge headache for one of the most respected health product marketers?

You bet -- if the ad appears to be making fun of new mothers and their babies.

That's what happened over the weekend with an...

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