Saturday, October 22, 2016
  • Friday, Apr. 2, 2004
ShoWest Panel Issues Caveat On Cinema Ads

LAS VEGAS—A panel of experts predicted that the emerging industry of pre-show cinema advertising will grow significantly over the next several years, but warned that growth could be jeopardized if theater owners fail to limit the number of commercials they screen, or advertisers fail to make...

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