Friday, Aug. 19, 2016
Ad Agency Mid-year Survey: VR, In-House Production, Brands As Publishers
Andy Clarke, executive creative director of Publicis New York, observed, “If anyone hasn’t woken up to the world of VR then I encourage you to immerse yourself into it quickly. It’s an insane piece of technology. My sense is that most marketers are using it in a rational and educational way but...
