Friday, Jun. 22, 2007
Top Spot of the Week: Director Phil Morrison Takes Half-Hearted Approach For Dunkin' Donuts
Dunkin' Donuts generally targets an adult demographic. But the coffee and donut chain needed Boston-based agency Hill Holliday to sell its new SoBe Energy Coolatta--a cold, slushy, cherry citrus-flavored drink--to a much younger crowd. Think 18-year-old boys....
