Michelle Kunken has been named an executive creative director at Saatchi & Saatchi New York. She will report directly to Javier Campopiano, chief creative officer, and work across a variety of clients.
Most recently Kunken was an ECD at KBS and oversaw creative development and production on AdCouncil, Boar’s Head, Monster and Vanguard. While at KBS she is credited with taking HomeGoods from a strict product focus to a purpose driven platform, resulting in double digit sales growth in a declining category, and re-launching Keds by giving it cultural relevance among its core millennial target, resulting in 43% YOY growth.
Prior to KBS, Kunken worked at Arnold New York and Tierney Philadelphia creating iconic campaigns for Procter & Gamble, GlaxoSmithKline, Hasbro, Hershey’s, Bermuda Tourism, and Pfizer, among others. Kunken has won numerous industry awards, including Addys, Cannes Shortlist, Clios, London International Advertising Awards, NY Festivals and Effies. She also has the unique distinction of winning “best romantic paragraph” among a studio audience of romance writers at The Maury Povich Show. To the judge’s delight and her parents’ horror, she was just 12 years old.
CCO Campopiano said of Kunken, “We’re working on some game-changing projects right now, so we needed someone who has a knack for creating innovative work. Michelle’s level of expertise and caliber of work made her the natural choice for our team, and we can’t wait to see all of the great things she’ll do here.”
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