Bicoastal production company m ss ng p eces has added Hyphen-Labs to its VR and experiential roster. Hyphen-Labs is an international team of women of color led by Carmen Aguilar y Wedge, Ashley Baccus-Clark and Ece Tankal, who bridge experiential design, science, architecture and creative technology. The deal with m ss ng p eces marks the first formal representation for Hyphen-Labs.
Hyphen-Labs’ lauded NeuroSpeculative AfroFeminism--which debuted at Sundance, was featured at Tribeca, and showcased as part of NY Fashion Week in Refinery29’s curated art space 29 Rooms from Sept 8-11--is a sci-fi VR experience that takes viewers on a deep neurological and aesthetic exploration into products and technology (real and imagined) made for and developed by women of color. The project earned jury honorable mention at Tribeca Storyscapes 2017.
“We are continuously blown away by the originality and creativity in Hyphen-Labs’ work,” said Kate Oppenheim, partner/EP of m ss ng p eces. “Their unique perspectives are backed up by ingenious technical and design solutions. It’s so exciting to connect their powerhouse creative and radical thinking to m ss ng p eces’ projects.”
Aguilar y Wedge related, “We met Kate and the m ss ng p eces team at Sundance and they appreciated that we fully embrace science, art and design in every aspect of our work. We really like that m ss ng p eces is unafraid to use emerging technology and explore alternative content.”
Baccus-Clark added, “The way that they rally behind creative talent telling stories in new ways is exciting to us, and we appreciate that they’re championing new ways to tell brand stories that haven’t been told before.”
Hyphen-Labs is headed by: director of research Baccus-Clark, a Brooklyn-based molecular and cellular biologist and artist; co-founder and experience designer Aguilar y Wedge, a Latina engineer, artist and researcher; and co-founder and creative director Tankal, a Turkish born architect and visual artist. Together this trio works with an international team with backgrounds in engineering, science, architecture, design, film and new media who marry art and technology to craft new experiences in branded entertainment and experiential installations. In addition to NeuroSpeculative AfroFeminism, other notable projects from Hyphen-Labs includes the designing of Prismatic, a large-scale luminous kinetic sculpture that oscillates above The High Line in New York City.