Tool has added director Chris Cairns to its roster. His experience in graphic design, photography and technical filmmaking including slow and stop-motion brings a fresh, technical style to Tool.
Specializing in commercial campaigns and music videos, Cairns has worked with clients including Land Rover, Coca Cola, Walmart, Pizza Hut and Samsung. He is known for audio-visual fusion in spots including Schwartz’ “Sound of Taste” and Sony’s “Xperia,” which was the world’s first super slow motion film shot on a smartphone. Before joining Tool, Cairns spent 12 years as a director at Partizan in London, where he built pixilation and stop-motion experiments and honed his talent for the audio-visual experience, syncing sound and picture tightly in all of his work and creating in-camera effects. During the early part of his tenure at Partizan, Cairns earned inclusion in Saatchi & Saatchi’s 2006 New Directors Showcase.
Cairns began his career in graphic design and photography, giving him a technical background that fueled his diverse portfolio of work.
“Tool has an impressive roster of directors, and the work they’re creating for both brands and agencies is ahead of the curve. Their investment in emerging technologies is what attracted me, as I’m always excited about what’s next,” Cairns said.
“Chris has a remarkable knack for creating an all-encompassing sensory experience that goes beyond the campaign work he creates to form a deep connection between brand and consumer,” said Oliver Fuselier, managing partner at Tool. “He will help the brands and agencies we work with navigate the competitive media landscape and innovate through storytelling.”
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