Content creation/production company Bodega has launched a director-driven animation division headed by EP Bill Hewes. The new venture will be involved primarily in commercials and branded content. Hewes brings to the studio more than two decades of experience with production expertise spanning animation, live action, VFX and design at th1ng/th2ng, FilmTecknarna and Digital Kitchen.
Initially, the roster will consist of London-based animation studio HU_SH, led by Lydia Russell and Ru Warner, and New York-based design shop Mr. Wonderful (which is part of the Bodega family of companies).
Hewes previously collaborated with Russell and Warner at th1ng/th2ng and will offer HU_SH’s entire slate of diverse talent to the U.S. market, including Academy Award-nominated French filmmaker Sylvain Chomet, animation director Will Barras and award-winning filmmaker Kirk Hendry, as well as Alon Ziv, Nerdo, Chris Weigandt, Light + Mathematics, Dave Anderson, Kirk Hendry, Julien Bisaro and Woodwork.
Recent HU_SH work includes commercials and large format displays for Prudential Global Investment Management, and a Ben & Jerry’s spot out of Mekanism. Mr. Wonderful just wrapped a series of co-branded assignments for Nickelodeon and motion design work for The Kardashians on E!.
“Bodega is a thriving, integrated content creation studio that produces compelling work across all platforms,” said Hewes. “I’m excited to lead their move into animation and introduce new talent to the roster. Our animation directors run the gamut from narrative storytelling, to design and illustration. From 2D to 3D, hand drawn, stop motion and mixed-media techniques, it’s a perfect fit.”
EP Clint Goldman of Bodega noted, “I have known Bill for many years and to have the opportunity to work side-by-side with this well-respected EP and bring these amazing animation directors to BODEGA really expands the artistic potential of what we offer. We are making a long-term commitment to animation and these additions complement our growing family.”