RSA’s Hey Wonderful has signed Little Village, a directing collective specializing in branded content, commercials and documentary shorts. Led by Campbell Brewer and Mike Malagon, Little Village has the ability to tell stories from the perspective of some of the industry’s most exciting young talent and go beyond to tap into their collective community for cinematography, photography, producing and editing. Little Village has directed for brands such as Airbnb, Patagonia, Southwest Airlines and Vans, always with a style grounded in relatable human moments, experiences and authenticity.
Campbell and Malagon first worked together on location in Istanbul for group travel company EF. They formed Little Village in 2014, choosing the name because of collective experience rooted in teamwork, creative collaboration and community spirit. Hey Wonderful is their first home for commercial representation.
Both Brewer and Malagon learned their craft shooting in challenging locations with nimble crews, and as a result are versatile shooters, directors, editors and producers. Over the past seven years, they’ve filmed in over 30 countries including some of the most remote places on earth—the Mongolian steppe, the jungles of Sri Lanka and even the 14,500-foot summit of Mt. Whitney in their home state of California. Passion for a brand’s core values drives their work to date, which is often experiential and story-driven, with philanthropic tie-ins providing an added draw.
Michael Di Girolamo, managing director/executive producer of Hey Wonderful, said, “Campbell and Mike are storytellers who bring an essential understanding and successful practice of the filmmaking process guiding our business today. They are just as adept working with small crews and bundling production requirements like cinematography, production design and editing, as they are working with big crews on large-scale productions. They’re passionate about their craft and bring a contagious optimism to everything they do.”
Little Village’s Malagon commented, “Joining Hey Wonderful @RSA puts us in company with some of the brightest and most talented people in the industry. We’re humbled and grateful to be part of the team. Hey Wonderful’s emphasis on storytelling through branded content and their understanding of where the industry is going get us excited about the type of work we’re going to make together.”
Brewer added, “We knew it would be a natural fit right away. We’re happy to be part of the Hey Wonderful team and the RSA family.”