Deutsch North America chief digital officer Winston Binch announced that Trevor O’Brien has been appointed partner, chief technology officer in New York, and in L.A. Pam Scheideler has been promoted to partner, chief digital officer.
“Digital’s a big part of who we are. Forty percent of our revenue comes from it, and some of our most innovative work is happening in the space,” said Binch. “As we push boundaries and develop new powerful and inventive products and campaigns for our clients, having the talent and business smarts that Trevor and Pam both have gives us a real edge.”
O’Brien will report to Binch and to NY CEO Val DiFebo and lead the office’s technology team—working across all accounts to ensure ideas and solutions are at the forefront of emerging technologies. In addition to client work, O’Brien will also be focused on building partnerships and new ventures with the tech start-up communities in both New York and Silicon Valley. O’Brien’s most recent position was co-founder and technologist at The Experiment, a small design and technology studio.
Over the years O’Brien has worked on innovative solutions—including enterprise software that powers some of the largest digital out of home networks to mobile experiences and large corporate brand sites—for clients such as Nike, Volkswagen, Bank of America, PlayStation, Nintendo, Virgin, and Taco Bell. In addition to working at fellow ad agency McKinney, he is a Deutsch boomeranger, having worked in the LA office from 2011-2014, as an executive creative technology director. He has also worked with startups Motobias and Roobrik.
Binch described O’Brien as having been “a key figure in helping our LA office make the transition from advertising to product innovation and enterprise-level technology development. It’s great to have him back.”
Pam Scheideler
Scheideler, who joined Deutsch in 2013, will continue reporting to Binch. Promoted from executive director of digital, she will lead the L.A. digital team and continue to innovate Deutsch’s approach to digital platform projects, developing products that have never been made before, as well as focusing on social business growth.
At Deutsch, she has led development on key marketing efforts, including Taco Bell’s new ecommerce platform—Ta.co., and the online “Unleash Your Rrrr” AI experience for Volkswagen’s Golf R. Prior to Deutsch, Scheideler was the head of production and operations at Google Creative Lab where she led both video and interactive production for advertising campaigns and product innovations. She has also worked at JWT NY, as director of digital production, and at CP+B as VP, executive integrated producer. Scheideler was also a founding partner of interactive production company Fuego5.
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