Friday, October 28, 2016
  • Friday, Feb. 19, 1999
Saatchi & Saatchi Asks Y Bother? Kid Connection Group Conducts Study To Determine Why Generation Y Consists Of "Prosumers."

If you need to ask why the youth of today roll their eyes so much, the answer is simple: They're smarter than we are! Or maybe smarter than we were. At least that's what Saatchi & Saatchi, New York, concluded after completing a study to better understand what impact digital...

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