- Wednesday, Jul. 12, 2017
- LOS ANGELES
ROLSTON@LArge, the beauty and lifestyle division of @LArge Productions, launched in collaboration with creative director/director Matthew Rolston, has brought Bruno Ilogti aboard its talent roster. Writer/director Ilogti thus gains his first career representation in the U.S. for commercials, branded and fashion film style projects. ROLSTON@LArge handles Ilogti exclusively in the U.S. and non exclusively in the rest of the world.
Having won the Unilever prize last year at Cannes at the age of 27, Ilogti is a rising star in fashion-driven commercials and lifestyle advertising campaigns. Focusing on the European fashion and beauty markets, he has directed projects for Valentino, Marni, Vogue Italia, L’Oreal, Maybelline, Peuterey, and Vivara (featuring Gisele Bundchen), among other noted national and international brands.
Ilogti is also known for his style-driven music videos including those for Nicki Minaj, Diplo, Major Lazer and Rick Ross. Ilogti’s “Hungry” and “Just like You” for American superstar Fergie, and “Bang” and “Essa Mina é Louca (This Girl is Crazy)” for Brazilian pop phenom Anitta, have nearly half a billion views combined on YouTube. His groundbreaking work for major international style houses, such as Valentino, contributes innovative and expressive filmmaking to the taste-making industry.
After graduating from college in New York, Ilogti launched his career directing the short film Reason (2013), which stars actress Anna Mouglalis (Coco in Coco Chanel & Igor Stravinsky), androgynous supermodel Andreja Pejic, and iconic cover girl Jessica Stam.
“I am delighted to join Matthew Rolston and the team at ROLSTON@LArge because of their dedication to updating, and even re-defining, the beauty and lifestyle categories,” said Ilogti. “I am a writer, filmmaker and editor with a background in European high fashion, but I’m equally fascinated by American pop culture, lifestyle and celebrity, all of which have resonance in beauty and lifestyle advertising.”
Reflecting on Ilogti, Rolston offered, “Bruno is equal parts imagination and technique, with an exuberant passion for the unforgettable imagery he tirelessly brings to life. As a ‘fashion insider,’ his global vantage point is an increasingly essential perspective for brands that want to reach worldwide audiences.”
Rolston directs select projects for @LArge, including a recent Revlon spot starring Gwen Stefani.