Tuesday, October 25, 2016
  • Monday, Jul. 5, 2004
Robert J. Coen Increases 2004 Ad Spending Estimates

Robert J. Coen expects robust growth for ad spending in 2004. At a meeting with reporters in late June, the senior VP and forecasting director at Universal McCann, New York, estimated that global ad spending will rise six percent this year to $519.4 billion, and U.S. ad spending will grow 7.3...

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