Monday, June 18, 2018
  • Thursday, Jul. 14, 2016
R/GA, TBWA\Chiat\Day, BBDO, 72andSunny, RPA In Running For Primetime Spot Emmy
A scene from Honda's "Paper"
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A high-profile comedy ad on this year’s Super Bowl, a PSA designed to promote tolerance, a two-minute animated history of a multi-faceted company perhaps best known for its vehicular acumen, a tribute to retired NFL quarterback Peyton Manning, and a retrospective on 2015 are in the running for this year’s primetime commercial Emmy Award. Nominations were announced at the Academy of Television Arts and Sciences this morning in North Hollywood, Calif.

The alluded to Ad Council public service piece is “Love Has No Labels” from agency R/GA and directed by Danielle Levitt via Persuade & Influence which produced the job along with Mindride. The online video features a variety of couples interacting behind a large X-ray installation. As the skeletons kiss and dance, viewers mentally fill in the blanks. When unexpected duos step out from behind the screen, including a loving gay couple, the surprise gives viewers a simple demonstration of their implicit bias--and often leads to their acceptance of something that is actually quite beautiful.

The Super Bowl spot is Snickers’ “Marilyn” from BBDO New York, which takes us back to 1955 and features a hungry Marilyn Monroe on the set of the classic film The Seven Year Itch. In the :30 the blonde bombshell is a cranky version of herself, played by actor Willem Dafoe. But once she takes a bite from a Snickers bar, Monroe is herself again. This latest iteration of the “You’re Not You When You’re Hungry” campaign was directed by Jim Jenkins of O Positive. The cast also includes Eugene Levy in the role of a stage hand who’s charged with the task of making Monroe’s dress flap in the wind above a New York City subway grate, an iconic cinema scene.

As for Super Bowl QB Manning, we see notable recipients of hand-written letters from him read excerpts from those notes. Among those appearing in this Gatorade commercial titled “Dear Peyton” from TBWA\Chiat\Day LA are another retired great, NY Yankees shortstop Derek Jeter, Manning’s long-time teammate, center Jeff Saturday, their head coach with the Indianapolis Colts, Tony Dungy, the parents of a boy who died from cancer (a lad befriended by Manning), and Peyton’s little brother Eli Manning. This tug-at-the-heartstrings spot was directed by Henry-Alex Rubin of Smuggler.

The animation piece, “Paper,” chronicles a history of products and innovations from Honda. Directed by PES, the stop-motion maestro of production house RESET, the two-minute film was conceived by a creative ensemble at ad agency RPA. The mesmerizing stop-motion fare also benefits from a seamless infusion of visual effects and finishing by VFX supervisor and lead Flame artist Andy Rafael Barrios of a52.

And the retrospective is Google’s “Year In Search 2015” from agency 72andSunny and produced by Hecho en 72.

The winner of the primetime commercial Emmy Award will be announced and honored during the course of the weekend (Sept. 10 & 11) Creative Arts Emmy ceremony proceedings in Los Angeles.

Embedded Video Credits: 

Client Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Melissa Chester, executive music producer. Celebrity Talent and IP Rights Acquisition Brad Sheehan, The Marketing Arm Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Mauro Fiore, DP; Jason Edmonds, production designer. Editorial Mackcut Ian MacKenzie, editor; Sasha Hirschfeld, exec producer; Sabina-Elease Utley, producer; Mike Leuis, assistant editor; Sam Shaffer, sound design.  Audio Post Heard City Keith Reynaud, mixer; Gloria Pitagorsky, exec producer. Music Storefront Music Adam Elk, John “Scrapper” Sneider, arrangers; Darien Scott Shulman, Doug Katsaros, composers; Alex Fulton, producer. Post/VFX The Mill New York Adam Isidore, exec producer; Michael Scarcella, producer; Nathan Kane, VFX supervisor/2D lead artist; Heather Kennedy, 2D artist; Aran Quinn, designer; Fergus McCall, colorist.

Toolbox: Flame, Nuke, After Effects, Baselight

Embedded Video Credits: 

Client American Honda Motor Co., Inc. Agency RPA Joe Baratelli, EVP, chief creative officer; Jason Sperling, SVP, executive creative director; Chuck Blackwell, VP, creative director/art director; Ken Pappanduros, VP, creative director/copywriter; Chris Bradford, sr. copywriter; Laura Crigler, art director; Josh Hepburn, copywriter; Gary Paticoff, SVP, chief production officer; Isadora Chesler, VP, executive producer; Matt Magsaysay, producer; Christian Cocker, SVP, group strategic planning director. Production/Animation RESET Content, Santa Monica, Calif.  PES, director; Dave Morrison, managing director; Jen Beitler, Jeff McDougall, exec producers; Amanda Clune, head of production; Stan Sawicki, producer; Eric Adkins, DP; Mario D’Amici, production supervisor; John Joyce, production designer; Mark Eifert, motion control operator; Calvin Frederick, motion control assistant; Eileen Kohlhepp, animiation supervisor; Amy Adamy, Sihanouk Mariona, David Braun, Julian Petschek, Javan Ivey, Jen Prokopowicz, Brandon Lake, Ranko Tadic & Quique Rivera, animators; Jerrod McIlvain, Nicole Cardiff, Vincent Lucido, Arwen King, Meghan Boehman, Monica Magana, Kei Chong, Trevor Brown & Alex Theodoropulos, illustrator; Veronica Hwang, set dresser/painter; Evan Koehne, illustration coordinator; Nate Theis, Ellen Ridgeway, Melissa Quezada, art department. Editorial Rock Paper Scissors Stewart Reeves, editor; Angela Dorian, exec producer; Leah Carnahan-Dogruer, producer; Jasmina Zaharieva, assistant editor. VFX/Finishing a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor/lead Flame; Kirk Shintani, CG supervisor; Patrick Nugent, exec producer; Lusia Boryczko, producer; Kim Christensen, head of production; Michael Plescia, Enid Dalkoff, Chris Moore, Cam Coombs, Michael Vagilenty, 2D VFX artists; Aaron Baker, Mike Bettinardi, Michael Cardenas, Jon Belcome, Joe Chiechi, CG artists; Ranko Tadic, Ingolfur Guomundsson, Benito Vargas, pre-viz; Tommy Hooper, colorist; Dan Ellis, online editor; Gabe Sanchez, Chris Riley, Erik Rojas, color/online assist; Cathy Shaw, Robert Shaw, Tiffany Germann, roto artists. (Toolbox: Maya, Flame) Sound Design Factory UK Phil Bolland, sound designer; Lou Allen, head of production. Audio Post Lime Studios Dave Wagg, re-recording mixer; Adam Primack, assistant re-recording mixer; Susie Boyajan, exec producer.