Serial Pictures is extending its long-time partnership with Anonymous Content to include representation in the U.K. and Amsterdam. Somesuch previously represented the Serial roster in the U.K. market. Serial Pictures now represents directors such as Bradford Young, John Hillcoat, Daniel Askill, BRTHR, Alejandro Landes Echavarría, Fabien Baron, Paolo Sorrentino, Moses Sumney, and Scott Frank for commercials and music videos in the U.K and Amsterdam through its U.K. banner in partnership with Anonymous Content. “It is a natural progression for Serial Pictures to grow its brand to the U.K. and Amsterdam as we celebrate 16 years of partnership with Anonymous Content,” said Serial Pictures founder and executive producer Violaine Etienne. “I am thrilled to continue to expand our reach with a more significant market presence in territories known for their boundless creativity.” Tor Fitzwilliams, Anonymous Content U.K. managing director and EP, said, “Serial Pictures has a long history of representing world-class directors. We are excited to support them in their work with U.K. and Dutch agencies, brands and music videos”…
International Data Group (IDG), a market intelligence and data company, has appointed Michelle Boockoff-Bajdek as chief marketing officer. Boockoff-Bajdek will join the IDG executive leadership team, reporting directly to IDG CEO Genevieve Juillard. Boockoff-Bajdek joins IDG from Skillsoft, where she built and led a global marketing team responsible for driving brand awareness, customer preference, and company growth. Her extensive industry experience will help to position IDG at the forefront of enabling IT buyers and vendors to make critical technology decisions. As CMO, Boockoff-Bajdek will oversee the company’s global marketing strategy with a focus on delivering exceptional customer experiences and driving growth by leveraging the power of the IDC and Foundry brands. Prior to Skillsoft, Boockoff-Bajdek served as the CMO of IBM Watson and led global business marketing for The Weather Company, an IBM business….
Vizrt, a provider of real-time graphics and live production solutions for content creators, has added Timbre Broadcast Systems to its growing list of channel partners worldwide. Timbre is a broadcast sales and solutions company operating in Africa and will be offering Vizrt’s live production tech to content creators in the Sub-Saharan African region….
Golden LA Signs Director Ashley Armitage
Golden LA has added filmmaker Ashley Armitage to its talent roster.
Originally from Seattle, Armitage attended UCSB for Cinema Studies before pursuing her BFA in Photomedia from UW, often skipping classes to fly to New York City for shoots as a photographer. This early success opened doors to commercial filmmaking, fast-tracking her rise as a director. Armitage’s first commercial film was the product launch for Billie, “Project Body Hair.” The campaign won a People’s Voice Webby for Advertising, Media & PR Brand Strategy, racking up over one million views in its first 24 hours and aired in Times Square. “Project Body Hair” made history in 2018 as the first film to show female body hair being removed.
As a visual storyteller, Armitage’s filmmaking seamlessly fuses lighthearted humor with a powerful drive for social change, using her art to challenge and dismantle outdated concepts of identity and gender. By bringing levity and a modern sensibility to her films, Armitage’s directorial eye has caught the attention of companies seeking to create authentic, meaningful brand films. Her signature style of colorful tableaus has been seen in films and stills for brands like H&M, Levi’s, Nordstrom, Adidas, Nike, Bumble, Showtime, First Aid Beauty, Viceland, and Billie. She continues to work behind the camera as a photographer, with her images featured in i-D, Dazed, Teen Vogue, Vogue UK, and Vogue Portugal, and in front of the camera, appearing in campaigns for Gucci’s Guilty fragrance, Nylon x Polaroid, Nordstrom, and Chanel x i-D.
“I love the people at Golden LA,” remarked Armitage. “I’m fortunate enough to have worked with [Golden LA EP] Dahlia Stone before. [Managing director] Matt Marquis is so... Read More