- Friday, Jul. 29, 2016
CP+B Miami has promoted Alvaro Ramos and Jeff Siegel to creative directors, and hired creative director Juan Perez. The three new CDs are part of a growing and evolving office, which has seen the addition of managing director Bryant King, who joined from CP+B Boulder last November, and the office’s creative lead, executive creative director Jay Gelardi, who joined after stops at CP+B London and Boulder. Within the last year, CP+B Miami was named global agency of record for mobile marketplace app letgo, and appointed to lead Vonage’s shift to a business-to-business brand.
For the past year and half, Ramos and Siegel have established themselves as a valuable creative team. As associate creative directors, they’ve produced work for Vonage, Ryder, Mission 22, Santa Margherita and launched letgo in the U.S. with a campaign that went on to win a Film Lion this year at Cannes. Ramos, who has been at CP+B for four years, also worked on the agency’s Kraft Macaroni & Cheese Hispanic campaign which won Gold at the Effies Awards and Silver at the Jay Chiat Awards, as well as contributing to Fruit of the Loom, Coke Zero and Best Buy. Ramos has also spent time at agencies like 180 Amsterdam, BBDO, Leo Burnett and FCB on a wide variety of clients in Spain, Amsterdam, Peru and the U.S.
Siegel came to CP+B from Energy BBDO a year and half ago, where he was VP/ACD working on Wrigley, Lay’s Quaker, Ziploc and Raid. Prior to that, he held creative roles at Cole & Weber and Publicis.
After freelancing at CP+B LA, Perez is joining the Miami office full-time. Previously, he held senior positions at Grupo Gallegos, where he was group creative director on Mitsubishi, Comcast, Valvoline and JCPenney; and BLITZ, acting as co-ECD on Naked Juice, Cici’s Pizza, and Mirage Resort & Casino. Perez has over 20 years of experience at agencies including Siltanen & Partners, Mullen, BBDO Chicago, and TBWA/Chiat/Day, where he led the Nissan account for three years. He has worked on brands across multiple industries and disciplines, ranging from Southwest Air and DSW Shoes to Jim Bean and Wrigley.