Monday, October 24, 2016
  • Friday, Feb. 2, 2001
Raising Brand At The Sundance Fest

On the eve of Super Bowl XXXV, the 2001 Sundance Film Festival in Park City was drawing to a close with an awards ceremony honoring the best in independent film. But beyond timing, the two events have something else in common—corporate sponsorship.

While the Super Bowl had its E*Trade...

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