Thursday, February 22, 2018
  • Friday, Nov. 14, 2003
@radical Dir. Tarsem Takes A Spin For Toyota Prius

In formulating a new commercial for the Toyota Prius, Saatchi & Saatchi LA, Torrance, Calif., wanted to convince consumers that the gas/electric hybrid car represents a pivotal advancement in transportation—a challenging task made even more complex by the need to create an ad that would...

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