Friday, October 28, 2016
  • Friday, Apr. 18, 2003
PVRs And Ads: Peaceful Coexistence?

With the growing presence of personal video recorders (PVRs) like TiVo and ReplayTV, many industry professionals are speculating on the extinction of the traditional :30 TV ad. However, as several media executives noted at this year's National Association of Broadcasters (NAB) convention (see...

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