- Monday, Aug. 22, 2016
- NEW YORK
Global content creator Pulse Films has hired two sr. executives for its branded entertainment division. Eric Tu, based in New York, and Stephen Whelan in London have come aboard the company as executive producers. Working alongside the teams in their respective territories, both Tu and Whelan will be instrumental in expanding Pulse’s creative, strategic and production capabilities in the branded entertainment space.
A co-founder of Persuade & Influence (the live action division of the animation studio Psyop), Tu has been responsible for shaping multiple branded content programs for global brands such as Beats by Dre, Airbnb, Uber, EA, Star Wars, lululemon, and Vans. At Persuade & Influence Tu collaborated with R/GA and Mindride as head of content development for the Ad Council’s multi-Cannes Lions winning project, Love Has No Labels, which was recently nominated for a primetime Emmy Award.
Meanwhile Whelan joins Pulse’s London headquarters after serving as founder/EP of Blink Productions’ hybrid agency, White Lodge TV. Having grown the business from its inception, Whelan specialized in direct-to-brand fashion and lifestyle content opportunities across TV and digital output, video and stills. Throughout his career, he has built enduring relationships with a host of high-street fashion clients including River Island, Ted Baker and Moncler.
Thomas Benski, CEO of Pulse Films, said of the appointments: “Pulse Films is uniquely positioned in the industry, able to tap into creative talent through our management division and individual departments across a diverse range of disciplines including film, music and television. Our Branded Entertainment department has been a natural evolution of this and now sits at the heart of what we do, as brands and creators look to new mediums in telling their stories. Eric and Stephen’s wealth of experience sits effortlessly in line with our own and we are delighted to have them on board.”
Pulse Films’ credits include: feature films such as Andrea Arnold’s Cannes Jury Prize winner American Honey, Robert Eggers’ The Witch, Kahlil Joseph’s The Reflektor Tapes, Beyonce’s Lemonade, and the Sundance award-winning All These Sleepless Nights; TV projects Payday (UK Channel 4), When Bjork Met Attenborough (Channel 4) and Sleeping With The Family (MTV International); and strategic and brand partnerships with the likes of Audi, BMW, Vodafone, Virgin, Nike, Red Bull, Converse and Chanel.
In addition to London and New York, Pulse maintains shops in Los Angeles, Paris and Berlin.