- Friday, Jul. 29, 2016
- LOS ANGELES
Director Alden Wallace has joined kaboom productions, the company headed by EP/owner Lauren Schwartz. This marks Wallace’s first signing with a production house; up to this point he has worked directly with varied major brands.
Wallace began his career as a still photographer, shooting campaigns and magazine editorial for assorted clients, including Tory Burch, Miller Genuine Draft, Nike, Google, Universal Studios, and Post Cereal. An innate curiosity and passion for delving deeper into the brand narrative led Wallace to expand into directing. The trust he built with clients and brands allowed him to do so, and resulted in multiple shoots for Mercedes-Benz, Oakley and Motorola.
To announce Motorola’s new Android update, Lollipop, Wallace directed a commercial recognized for its unique, in-camera style. For Mercedes-Benz, he directed and co-wrote a series of online commercials about the importance of family during the holiday season. He is currently embarking on his inaugural project with kaboom.
Schwartz described Wallace as “a natural talent whose contemporary style communicates beauty without artifice. He has a photographer’s eye and an advertiser’s strategic thinking--and is easily able to visualize captivating narratives with perfect casting for all kinds of brand-driven content.”
Wallace said he was drawn to kaboom by his affinity for Schwartz and feeling “a familial connection” to the company.
“Youth and experience come together with Alden,” added Schwartz. “He has already created work for a variety of major brands; kaboom is able to add tools, deep support and a wider production network to his existing repertoire.”